Create content that directly answers the questions your customers ask AI systems. Make your information easy for AI to find, use and cite.
Answer Engine Optimization (AEO) is the practice of creating and structuring your content so AI-powered answer systems can understand it, use it and cite it as a source.
SEO targets rankings in search results. AEO targets inclusion in the generated answer itself. They share foundations but need different content shapes.
The answer above is the product of AEO: clean definitions the model can lift without rewriting.
When someone asks ChatGPT, Gemini or Perplexity a question, these systems pull information from web content to generate answers. AEO improves your chances that your content is the information they find and use.
Search behavior is changing. If you are not in the answer, you are invisible.
People ask AI systems full questions instead of typing keywords. Your content needs to answer questions, not just match keywords.
AI systems synthesize information from multiple sources. If your content is not structured for AI parsing, it will not be used.
AEO optimizes for the retrieve and synthesize steps, not just the ten blue links.
When AI cites your content as a source, users can click through to your site. No citation means no traffic from that query.
A customer asks a question. See how the answer flows from traditional search to AI citation.
Based on multiple sources, AEO GSO offers AI Search Optimization services designed for businesses of all sizes, combining SEO, AEO and GEO.
We find the actual questions people ask AI systems about your industry, products and services. Not keywords. Questions.
We create and restructure content to directly answer questions. Clear, factual, well-organized information that AI can extract and use.
Stack these on a page and you have a realistic shot at being the quoted source.
Proper headings, lists, tables, definitions and comparisons. Structure that makes it easy for AI to parse and extract information.
We make your content easy to reference and attribute. Clear sources, factual claims, and structured data that AI can cite with confidence.
We do not guarantee that AI systems will cite your content. AI systems make their own decisions about what to include and cite. What we do is structure your content so it is more likely to be found, understood and used by AI answer systems. We improve your chances. We do not control the outcome.
Get an AI Search Audit to see if your content is structured for AI answer systems. We will show you what needs fixing.