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Our Process

How It Works

Four steps. No mystery. No jargon. We discover where you stand, diagnose what is missing, optimize everything that matters and measure what changed. That is the whole process.

Start With Discovery See Pricing
01
Phase One

Discover

We find out where you stand right now. Not guesses. Data.

What we look at

  • Your current Google rankings for priority keywords
  • Your visibility across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews
  • How AI describes your brand when asked about your industry
  • What your competitors show up for that you do not
  • Your website from a technical and structural standpoint

What you get

  • A baseline AI visibility report
  • Competitor visibility comparison
  • Initial gap analysis
  • Priority recommendations

Timeline: 1 to 2 weeks

02
Phase Two

Diagnose

We find the gaps. Technical, content, entity, authority. Every layer gets examined.

Technical diagnosis

  • Crawlability and indexation issues
  • Page speed and Core Web Vitals
  • Mobile usability
  • Internal linking structure
  • JavaScript rendering problems

Content and entity diagnosis

  • Content that does not answer questions
  • Missing or incorrect structured data
  • Entity gaps, unclear brand identity for AI
  • Weak digital authority signals
  • Content that humans read but AI cannot parse

Timeline: 2 to 3 weeks

03
Phase Three

Optimize

We fix what we found. Every change has a reason tied to a finding from diagnosis.

Technical optimization

  • Fix crawlability and indexation
  • Improve page speed and Core Web Vitals
  • Restructure internal linking
  • Resolve rendering issues
  • Clean up URL structure

Content and entity optimization

  • Add and correct structured data schema
  • Restructure content to answer questions
  • Build clear entity relationships
  • Strengthen digital authority through PR and mentions
  • Create answer-first content for priority questions

Timeline: 4 to 8 weeks, ongoing

04
Phase Four

Measure

We track what changed. Search rankings, AI visibility, citations, traffic, conversions.

What we track

  • Google ranking changes for target keywords
  • AI visibility across ChatGPT, Gemini, Perplexity, Claude
  • Citation frequency in AI answers
  • Competitor visibility changes
  • Organic traffic and conversion data

What you receive

  • Monthly visibility reports
  • Competitor benchmarking
  • Recommendation updates
  • Quarterly strategy reviews

Timeline: Continuous, monthly reporting

The Loop

It Does Not Stop at Measure

Search algorithms change. AI models update. Competitors optimize. What worked last quarter may not work next quarter. After Measure, we go back to Discover. New baseline. New diagnosis. New optimization. New measurement.

Discover: baseline report Weeks 1-2
Diagnose: gap list Weeks 2-5
Optimize: shipped fixes Ongoing
Measure: citation trend Continuous

Phases are not slides. Each one ends with a deliverable you can open.

This is why AEO GSO operates on retainer, not one-off projects. AI search is not a checkbox. It is an ongoing discipline.

01 02 03 04
Questions

Common Questions About the Process

Discovery takes 1 to 2 weeks. Diagnosis takes 2 to 3 weeks. Initial optimization takes 4 to 8 weeks depending on scope. Measurement is continuous from there. Most clients see meaningful changes in search visibility within 8 to 12 weeks of starting.

Auditbaseline
Prioritizeimpact x effort
Implementdev + content
MonitorAI + Google

The loop repeats. Search and models move, so the plan has a heartbeat.

Yes. AI search is borderless. We work with clients in the UAE, India, US, UK and other international English-speaking markets. The process works the same regardless of location.

Asked How long before we see movement?

Technical fixes can show up in crawl data quickly. Citation and ranking movement usually needs a few monitor cycles before the trend is real.

Source: expectations

Clear timelines prevent the wrong kind of patience.

You move into the Measure phase full time. We track your AI visibility, monitor competitor changes, report monthly and loop back to Discovery when the landscape shifts. Search and AI are not static. Your strategy should not be either.

Yes. Many clients start with the Discovery phase as a standalone audit. You get the baseline report and gap analysis. If you decide to continue, we move straight into Diagnose. No pressure, no lock-in.

Baseline data Stakeholder goals Dev capacity Content owners Signals
Ranked backlog Shipped changes Updated dashboards Quarterly plan Results

Process converts messy inputs into a backlog that actually ships.

Ready to Start?

Begin with a discovery audit. Find out where you stand on Google and across AI search.

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