Make your information machine-readable. Schema helps search engines and AI systems understand your business, services and content without guessing.
Schema, or structured data, is a standardized format for providing information about your business in a way that machines can read. It uses a vocabulary called schema.org that search engines and AI systems understand.
Valid JSON-LD in the page source is what parsers actually read. Widgets alone do not count.
Think of it as a label on your content. Instead of hoping Google or ChatGPT figures out what your page is about, schema tells them directly. This is your company. This is your service. This is the question and here is the answer.
Schema is maintenance, not a one-time plugin install.
Tells search engines and AI who your company is. Name, logo, founding date, contact, social profiles.
Identifies your site. Enables sitelinks search box and helps AI understand your domain.
Offer schema feeds price and stock facts straight into shopping and answer surfaces. Missing data means the model uses a competitor listing instead.
Structured facts win the factual half of the answer.
Describes what you offer. Service type, provider, area served, audience.
Shows the page hierarchy. Helps users and AI navigate your site structure.
Structures questions and answers. Makes your FAQs parseable by AI systems.
For blog posts and articles. Author, date published, headline, image.
How schema transforms your content for machines.
Plain text about your company. AI has to guess what matters.
Labeled data. AI knows exactly what each piece of information is.
AI can extract, use and attribute your information with confidence.
Get an AI Search Audit. We check your schema validity, coverage and accuracy.