Store SEO fails on structure first. If your categories are a mess or your filters create fifty thousand URLs, nothing else you fix will hold.
Catalog sites have problems small sites never face. These are the ones that show up first in an audit.
Clear silos so products sit under categories that can earn their own rankings, not a flat pile of URLs.
Filters help shoppers and hurt crawlers unless the crawl rules are deliberate. We set which combinations live and which do not.
Price, availability and review markup that machines read without guessing, matching what is on the page.
Out-of-stock, discontinued and seasonal products need rules, not hope. Keep value on URLs that still matter.
Unique descriptions, specifications and FAQ blocks. Manufacturer copy pasted across every store helps nobody.
What shoppers search inside your store shows what your category pages should say and which products need pages.
A store with 500 products can afford a few mistakes. A store with 50,000 cannot. Crawlers work through a budget of requests, and every junk URL you create spends part of that budget on pages that will never sell anything.
We spend the budget on categories, products and content that earn visits. Everything else gets controlled: parameters pruned, duplicates canonicalized, filters either allowed to be crawled or kept out on purpose. The same structure work also helps AI systems find and describe your products cleanly.
Can you answer these about your store?
We map structure, crawl rules, schema and content gaps, then give you the fix order.