Make it clear to search engines and AI systems who you are, what you do, where you operate and what you are authoritative about. Entities are how AI understands the world.
An entity is a thing. A person, a place, an organization, a concept. Search engines and AI systems use entities to understand the world and the relationships between things.
sameAs and clear identity fields stitch your profiles into one entity the models can resolve.
Entity SEO is the practice of making your business a clear, well-defined entity. When AI systems understand who you are, what you do and how you relate to other entities, they can become more likely to reference you in answers.
If your website does not answer these clearly, AI systems will not understand you.
Your business name, legal name, brand identity and description. Consistent across your site and the web.
Entity SEO is identity hygiene. One wrong HQ date across profiles and confidence drops.
Your services, products and specializations. Clear service descriptions that AI can categorize.
Your locations, service areas and geographic reach. Where customers can find you.
Your expertise, authority areas and unique value. What makes you the answer to a question.
Matching name, people, profiles and third-party mentions across sources make the entity obvious. Gaps make models hedge or omit you.
That hedge is why thin brand footprints disappear from answers.
Your brand connects to many other entities. We make these connections clear.
Get an AI Search Audit to see how clearly AI systems understand your business identity.